The frequency of posts on social networks is a topic on which, until now, marketing experts did not really agree. One study says you should post 3 times a day, another will suggest the magic number of 7 daily posts, and the third - once every few days.
Fortunately, we have decided to gather data from exactly 10 studies, all based on concrete data from the online environment, including reach, ratings and distributions.
Here are the number of times when it is recommended to post on social networks:
- Instagram: 1-2 posts a day
- LinkedIn: 1 post per day
- Facebook: 1 post per day
- Pinterest: 11 pins per day
- Twitter: 15 tweets a day
What these numbers show is probably above the average frequency with which most of us post. But these figures are necessary to create and retain an active audience interested in what you post.
If you feel it would be too complicated to follow such a graphic, here are some suggestions in this regard:
Set goals and objectives for your business presence on social media. Are you present on social media just because you've heard it's good for the business or do you know exactly what you want to get from this presence? Use the SMART goal setting technique: they must be Specific, Measurable, Achievable, Relevant and have a good Timing.
Create new accounts or improve the existing ones. Once you have selected the social networks that suit your business, create accounts that match the goals of your business and reflect the values you want to promote. If you already have these accounts, look at them objectively and adjust the small leaks to the goals and objectives in step 1.
Inspire. Find profiles that belong to popular companies in your niche and analyze what happens on their pages: how do they address the public, how do they promote their own products and what tone do they use in their communication. This analysis will help you create an opinion about how you want your company to be seen on social media. Also, take a look at leaders in various industries, such as Nike, Coca Cola, McDonald’s, and see what tactics they use in their social media marketing.
Set a schedule of posts. This will help you a lot, especially when you don't have a social media manager to take over these tasks. The calendar must contain the days and the topic of the posts you will publish in those days. You can also schedule posts in advance, so you can be sure nothing unpredictable happens and that your posts get published when you want them to.
Test and adjust. The strategy on social networks is not established once and for all. Analyze the metrics and adjust it to the feedback you receive from your audience.
Presence on social media is truly important for your business - this no longer needs to be explained and demonstrated. A business can only grow if it reinvests the money from income in profitable development opportunities. Social networks are an extraordinarily powerful and accessible tool for promotion of any kind!
What social networks do you use for your business?
