Any business owner needs to pay close attention to what they write on Facebook and what do their potential customers understand when reading the posts or scrolling through their business page. The messages one sends must, at first, coincide with the general idea of the company and be easily understood.
Do not complicate the path of the message in the process of online communication. It can be interrupted extremely simply: by clicking „close” or scrolling.
Let’s start from the name of the page. This is the first element that appears before our eyes when we see a message in our feed, regardless of its format.
What should be written in "page name"?
- The company's brand, if you are like Adidas, Apple or Microsoft, that is, recognized by everyone.
- A description of the type of activity: Hairdressing X, Gim Y, Nail Extension Z.
Why ?
1. If your company name is not a well-known brand, then new or potential customers may pass by because they will not understand what your company is actually doing. They might think you're just posting news about a new nail polish, for example.
2. Facebook works like a search engine, like Google, in other words; it shows people what they like and what they’re interested in, through keywords and interest algorithms.
When you search for "Hairdresser", Facebook will first display the names of the pages that contain this word in their name.
Remember: In the description of the pictures or links you post, also include keywords that represent the company's field of activity. This will make your page easier to find on Facebook, even when looking for competitors of your business.
Creating a Facebook page that has a positive effect on your business starts with its name. Always keep this in mind and invest time in making it better.
If you do not pay attention to this type of activity, the work done in the office and the effort to make sales will be much higher, but the results will not be worth it. The online world is a great place to promote yourself, and it’s mostly free! That’s why it’s important to write stuff on your business page and communicate with potential customers.
Be clear. Create and provide useful information for the online community. This way, you will earn the trust of your potential customers without even leaving the house!
