Despite the differences between people, most act and think the same when it comes to shopping. Successful marketers have discovered the secrets of human behavior and identified the right triggers to get customers to act.
Here are 5 of these secrets that will help you generate more sales
I. The fear of losing is stronger than pleasure
This explains the buyers' love for discounts. Why do we love them so much and why don't we rush to buy products at their initial price? The reason is the fear of losing - the desire to pay less is greater than the enjoyment of shopping.
Try to use offers like this as often as possible: free use for a period of time, discounts on first purchases, on various occasions. Decrease the user's fear before buying.
II. People’s curiosity
Human beings are all curious, but on different levels. Psychologists claim that this trait has caused progress and evolution. From a marketing point of view, curiosity is why the customer clicks on various online banners, ads, etc. Curiosity creates a lack of information. Whenever we feel the need for knowledge, we want to satisfy it.
III. People are interested in themselves
A seller must be a good listener and encourage the customer's conversation about themselves. He should make people think that they are significant. When preparing for an advertising conversation, choose topics that will interest your partner.
Unfortunately, many companies do the exact opposite - they talk about themselves, their brand and their success, forgetting that, in fact, customers are the ones who ensure their existence.
Try to understand the audience and personalize your message. Give people what they need, say what they want to hear and they will love you.
IV. People believe what they want to believe
People seek, interpret and memorize better and faster the information which helps them confirm their beliefs and hypotheses.
What does this mean for a seller? If you try to sell something to someone, never oppose their beliefs.
V. Human behavior is determined by laziness
Immediate pleasure always sells. You can use this principle for the benefit of your sales campaigns. The most basic thing is to give the user the opportunity to make a purchase as quickly and easily as possible - through a single click.
What about you? Did you know and use these principles? Did they work for your type of company?
