The idea of starting your own business has been tempting you for a long time, but you don’t really know how to bring it to the market and how to differentiate yourself from thousands of other entrepreneurs?
No matter how cool the idea, the packaging of the product and the way you present it to the public is going to define your further success. Here are some suggestions on how to create and "pack" the product that will bring you the money and the desired success:
Any idea can become a product
A product is anything that can be offered to a market, satisfying a desire or need. Do you have an idea that you believe in? Turn it into a product!
The packaging is no less important than its contents
Packaging is a vital element in the marketing process. It plays several roles:
- to attract and convince consumers via aesthetic factors;
- to make the product easily recognizable by those who already know it;
- to inform about ingredients, method of usage, storage, nutritional intake and price;
- to influence consumers' buying decision;
- to directly communicate and transmit personality, positioning, values and benefits.
Incorrect product information will damage its reputation
It is very important that the information provided to the public corresponds to reality. Otherwise, the product’s reputation may be affected, which will directly decrease sales. After a few unsatisfactory reviews, consumers are very likely to lose confidence in both the product and the brand.
Any product becomes valuable if it’s presented correctly
There is no buyer who does not want to buy, but there are sellers who cannot sell. When you use the right words and highlight the problems that the product solves, no buyer will be able to refrain from its purchase.
To build a perfect product, it is necessary to become its №1 fan
In order for your product to become a successful one, you - the creator, must first fall in love with it. Thus, you will know all the problems it solves or what desires it can fulfill.
There are several "layers" of packaging:
a) Product presentation;
b) Point of sale;
c) Location of the product in the respective point;
d) The seller;
e) The product information that the seller says;
f) Packaging;
g) Text on the packaging;
h) External appearance;
i) Product functionality.
It is always harder to bring a new product to market
When you are the first to do something, the public might, at first, not understand you. The hardest part will be convincing consumers that they need this product, even if they didn't even know it existed. This is called "market education" - it's more complicated, but it also gives you the opportunity to become a leader in your field.
A unique product has more chances of success
Uniqueness is a quality of a product that will always intrigue and attract. There will be consumers who will buy your product, just because it is unique, because that gives them a special status.
Any successful product will be copied, sooner or later
It's no secret that all famous products have "duplicates", and these duplicates, unfortunately, are successful. Still, this should not be an impediment to your creation, because authentic and unique things will always have value.
There are a lot of cool products on the market that bring a lot of benefits to the consumer, but which, due to the lack of information and the non-implementation of the necessary tools during production, remain unsolicited.
If you also have an original idea and you want everyone to know about its existence, come to Bizonaire, the place where successful businesses rapidly go offshore.
