"Why do other businesses work, but mine isn’t?" Does this question sound familiar to you? The vast majority of entrepreneurs ask themselves this question every day.
We have made a list of the main causes that stand in the way of the prosperity of a business. Read them, process them through your own filters and your own experience and see if you don't face at least one of them:
Laziness
One of the most common and widespread reasons why a business does not work is the banal laziness.
How is laziness manifested?The entrepreneur hides behind one of the following excuses:
- He wants intense development, but his niche is limited
- The business no longer makes money
- Employees are unprofessional, lazy, careless, etc.
But he himself is not ready to take matters into his own hands and solve them. He is lazy to find a cheaper supplier, to check on the effectiveness of employees, to call customers and find out how satisfied they are with the quality of services / products, etc.
Deciphering the concept of laziness in entrepreneurship is quite simple: in the beginning, the entrepreneur works hard, builds his own business - everything to increase his own level of comfort. Once he reaches the first stage of this goal and begins to live a little better, it is very difficult to get out of the new comfort zone again.
But it is the exit from the comfort zone that is the main condition for continuous and ascending development.
Ignorance of one's own advantages
The Unique Selling Proposal must be built on the benefits and differences between your product and that of your competitors. It's just that out of laziness to do some detailed research and identify the benefits of their own product, many entrepreneurs are building their offer at a lower price than the market.
Apple, for example, has gone the other way. They justified the high prices for their products by saying that an Apple user receives status when purchasing any device from this brand.
Work on branding, motivate higher prices through the many benefits it brings and remember: a cheap product usually has the quality as low as the price.
Laxity
If you cannot sacredly follow the written and unwritten rules of business, why do you expect those under your command to do so?
Discipline also involves focusing on today and taking into account tomorrow's circumstances.
For an efficient development of the business, a concrete plan is needed, with established stages, long and short term targets. Of course, you always need a safety net - that plan B that will save the situation, in case plan A does not work. It would not hurt to also have a plan C or D. That way, you know that, if a strategy does not work, it’s no problem - you move on to the next plan and keep the business afloat.
You are surrounded by the wrong people
Again, a seemingly obvious reason, but one often ignored in practice. Perfectionists to the impossible, people with the thought of a civil servant, bureaucrats - drive them away from you.
Dismiss all those who do not have a measurable contribution to the development of the business and keep the ones that help you go forward.
