Sales are critically important for the smooth running of any business, and in addition, they also stimulate salespeople's thinking constantly, making them create sales strategies and try different approaches and techniques to see which one is more effective.
But the sales techniques that worked a few years ago have zero results today. So that you don't have to test them yourself and see that they don't help you at all, we have prepared for you some sales techniques that don't work anymore:
Cold calls
Until recently, cold calling was a good way to sell. Today, they are nothing but a waste of resources and a risk of putting the brand you are calling in a bad light. Experts suggest dedicating that hour of the day you lose on cold calls to something much more useful, such as blogging or sending emails, for example. Articles or newsletters are not just reading material - they warm up your potential customers, informing them about your brand, your product and its usefulness to the reader.
The calls you will make from now on will be to those who have already accessed your site, found out general information about you. These leads have now become warm and ready to listen.
Statements instead of questions
The old trend in sales was to tell the potential buyer “You need this product. You have to buy that”. The potential customer had no choice but to listen to you, because you were the great holder of information.
Today, it is dangerous to tell the public directly what they need. The audience is different and needs the seller to understand their situation, problems, desires and help them buy (not sell) what would make their life better.
Not accepting the word "NO"
This technique involves almost obsessively following a lead until it says "Yes", just to get rid of the seller. Curiously, this technique is quite popular with some sellers. Of course, insistence is necessary in sales, but not in excess. Always keep in mind that today, the emphasis is on the help you can offer the client, and forcing him to accept this help is totally not right.
Be friendly with the person you talk to and, if he refuses, don't insist. Come back in a few weeks with something useful for him - a tip, a free sample, anything that doesn't sell him anything directly.
Too much information
The opposite of the moment when you understand your customer and see how the product you are selling could help him is when, out of enthusiasm, you give him too much information, trying to bring him on the same wave with you. Communicating with your client will look something like this: “Our product will help you increase your income, make your expenses more efficient, solve your health problems and become smarter! You will no longer have to read books, take care of your diet and generally work… ”
Of course, this example is exaggerated, but it is enough to make you understand what "too much information" means. The customer cannot digest so much information and make the decision to buy from you. Focus on the benefits that are really important to him and give him other details only if you feel the need.
So, have you ever tried these techniques before? We don’t doubt you did, but now it's time for a change! Keep to the pieces of advice we gave you here and sell you products correctly!
