What traffic does your site have? Have you ever checked? Maybe you have a site, but you don't get much traffic on it. Or, you don't have a website yet, but you are planning to create one and you are worried that you won’t have enough visitors.
The number of visitors to a site truly shows the degree of its popularity. In business, the number of visitors to a site is equivalent to the number of opportunities to gain new customers.
How many such opportunities do you have? 10 a day? 100? 1 000 000? Whatever your situation, you should remember that the number of visitors can be increased with the help of these little secrets. ↓
Be easy to find
Certainly, potential buyers of your product or service are looking for you online. Whether they do it through Google, Yahoo or any other search engine, if your site does not appear in the first results, then you lose them and give your competitors the chance to win.
How do you make sure you're easy to find? You invest time and effort in SEO (Search Engine Optimization), use keywords for your target audience and secure your site.
Provide quality content
Few people will come to your site just to quickly complete the purchase transaction and leave you their money. Traffic largely depends on what you give your visitors. Blogs integrated on commercial sites are a good way to connect with your audience, make a connection before they directly purchase.
Any interesting information in your field of business will be read with pleasure by the visitors of the site. You can include various unknown facts, descriptions, tips, etc. Be sure to provide information that would attract diverse target audience groups.
Email marketing
Email marketing is quite not exploited to the fullest, which means that a large part of potential website visitors are simply ignored. People either don't know about your site or have forgotten about it.
Use email marketing to deliver clear but intriguing messages that encourage people to click on the website address and find out more. By the way, a study found that using emoji in the subject line of an email increases its opening rate by about 20%. Experiment with the titles of your messages and see what works best.
Be active on social media
If you still don't use social media to promote your business, you should know out that you lose a lot of traffic to your site. The online presence of your business on social networks will attract more users to your site and form the connection between you and the public always.
Include a link to your site in every Facebook or LinkedIn post, make sure the website is mentioned in the Bio section on Instagram and make regular reminders about the new information posted there to those who follow you.
Optimize your site
More and more people are using smartphones and tablets to find information online. If your website loads too slowly or can't be easily viewed from mobile devices, you're basically telling your visitors to go and look for information elsewhere. People need comfort and speed. Make sure your site provides them with the best possible optimization.
Obviously, the website is just one component of the formula that would bring success to a business. But, in the long run, a good website contributes to the popularity of the brand, the development of its services and products, finding business partners and, most importantly, advancing each visitor to the site as far as possible in the sales funnel - to the status "transaction concluded ”.
Don't be fooled by apps that promise to increase traffic overnight. This automated traffic only artificially increases the numbers in the administration panel of your website, but decreases your credibility in the face of algorithms that analyze web pages and classify them as qualitative or not.
You need quality traffic - people who are really interested in what you offer them. The more real visitors you have, the more your conversion rate into your business customers will increase.
