Transforming Small Businesses into International Brands

The topic of branding has become a topic of interest not only for the representatives of large businesses, but also for the owners of small ones. Some are convinced that branding is the prerogative of rather large companies. But how to become a major international brand, if you do not think about branding when you are still a small startup?

We believe that in the modern world you can put an equal sign between business success and competent branding. If you have a business, you must create a brand around it, in order to competently manage the development process of your company as an international actor.

A brand is the impression your company makes, and you as its owner.

Creating a brand begins by choosing a name. The work on a future international brand begins when you think about how to name your company.

The creation and development of a brand is not limited to choosing a name, a logo and a slogan. A brand is the holistic impression of your company or product, the promises you give to your customers and partners, and how you fulfill these promises. Your international brand is the quality of your products, the level of your service, in which way and how quickly you respond to complaints from your customers. This all becomes even more complex when you interact with an international audience.

Proper management can transform a company into a brand, create emotional connections with your customers. It is known that the emotional ties with the brand increase sales and help overcome difficult times that cannot be avoided in any business.

Naturally, any such development implies the presence of money and funds. That’s why you can’t expect your startup to become an international brand in two years. You’ll have to firstly show your local customers that you’re trustful, then set aside some money in order to open another store within your country.

You can penetrate the international market via the Internet, open an online store that will give foreign citizens the possibility to try your products. If it all goes well, you might think about just opening a store in the neighbouring country or even go fully offshore!

That means you’ll have to simultaneously think about your continuous brand development, the adaptation of your promoting strategy to other cultures and the current laws of the country you’ve chosen to penetrate.

That can be quite hard without a team of local specialists, who know how the regulations work.

That’s why we advise you to contact our team, and let us handle all the legal stuff, while you continue to think about the development of your startup into an international brand!