Sales on Facebook have a major effect, even if you don't use paid post promotions. It is important to know what and how to sell on Facebook, what suits your type of business and what offers really attract customers.
Let's look at the types of offers.
1. The coupon
Who can give out coupons and how are they used? These offers are effective when it comes to local businesses and well-established deadlines.
These offers can imply, for example, posts announcing a discount or offering free products. Also, for greater efficiency, you can ask followers to like & share the post. This will increase the impact of the post.
What would you get through this post?
- New customers.
- Occupying the workers’ free time and capitalizing on space.
- Payment of 50% of the amount. Better than no registration, right?
2. Free consultation
Tell your customers you give them a free consultation. Invite them to you. This type of offer is more efficient if it is used with reference to new products on the market, innovations or in areas where sales and services depend on consultants.
For example, you have a new product in cosmetology. Invite potential customers to a consultation, analyze what their skin problems are, tell them what key elements they need and present them the new product. In this case, the free consultation works like a coupon.
What is important to achieve at this stage is that you must not forget to sell. By offering free consultation, you have the opportunity to meet face to face with potential customers, to find out about their problems and to propose the solutions they need. Also, use the SPIN technique in your sales.
3. Generate leads
Such a tool as Facebook can be used to generate leads. In this situation, we are talking about a paid advertising campaign on Facebook. What is important is that we pay only for the action taken.
For example, we generate leads, then we pay only for the completed forms and contact details that were provided using Facebook. Here we can directly use the Facebook forms that allow our potential customer to leave their contact details without having to leave the page they are browsing.
When you are collecting leads, offer something for free. This way, you will select the audience interested in the products or services you offer, but you will also create a warmer relationship with your consumers.
Once you get these leads, don't forget to use them and add them to your CRM database.
