If you have a small budget for promotion on Facebook, you are the one we’ve written this article for. If you strive to develop your business Facebook page without spending money, to gather more followers, this is the best place to start from.
Growing a Facebook page business community is much more complicated today than it was five years ago. The organic impact on Facebook is getting smaller every year.
However, there are still some possibilities to develop your Facebook community for free, by attracting likes to your posts. You could save by promoting popular posts on your business page. You can achieve more likes on posts and more followers with the help of a tool that few know about.
This tool allows you to invite real people who have responded to the content you share, but have not liked your page until then.
Before we continue, we must point out that this is not a secret "invite" button. It is a free tool, available and public, but which few have given importance to and noticed, because they have never been interested in who likes their Facebook posts.
We will not talk about the "invite friends" option, which, we believe, everyone who has a Facebook page has already used.
The invitation tool is hidden elsewhere. It allows you to gain access to a much larger audience, to people who are in other circles than your friends.
All you need is to enter your Facebook page, then search for the most popular posts, which gather dozens of shares and hundreds of likes. See who liked, shared or commented the post.
Here’s a list of three types of buttons that will appear next to their names:
- Invite - by clicking this button, you will invite the people who reacted to the post to like your business page.
- Liked - these are people who have already liked your page.
- Invited —these are the people who were invited to like your page, but haven't done this yet.
Limitations
There is a certain limit to the number of people you can invite in this way – from 500 to 1000 Facebook users.
The average response rate of people invited in this way is 1 to 5, a good enough rate, considering that it is an absolutely free tool that allows greater access than the people on your friends list.
Moreover, this way, you get access to people who are interested in the content that appeared on your Facebook page. That is why it is absolutely necessary to reserve at least five minutes a day to check who are the people who liked your post.
