The big giant of the online audience, Facebook, is becoming very popular. More and more companies and brands are promoting their products and services through this tool, which is absolutely necessary in the era of the Internet.
There are also many who find out that the secrets of this tool are in constant motion. The major challenge is to get the highest possible audience, in a context where this audience is limited. Of course, you might create separate ads and reach a growing number of leads to turn into customers.
But how to do it without money or with little money?
There is a great tool. The good part is that it's available to anyone who has a Facebook page. The downside is that few have tested it, at least. It is about the organic targeting of the public to whom you present your products or services. Most of the companies used to do it through paid advertising. Fewer use this free tool.
What do you have to do:
1. Start writing a post;
2. Proceed to set its audience;
3. Choose the demographic data setting;
4. Determine the age and gender of the people who will see the post placed on your Facebook page;
5. Choose the interests of those who will see your post.
Good to know:
Initially, when Facebook offered the option to distribute target posts on business pages, it did not include the selection of public interests. These changes came into play a little later and were a big help for those who choose Facebook to promote their products and services.
Why? The probability that there are two boys of the same age, living in the same city is very high. However, the likelihood that they will like the same kind of clothes, shoes or cars is very low.
Specifically, if you have a sports shoe store, and John, who is 22 years old and lives in New York, has not attended sports events, did not like or share posts about Fitness, he may not be interested in purchasing your pair of professional running shoes.
At the same time, in the house next door to John, there lives Mike, who is also 22 years old, and who participated several times in the marathons organized in the city. Choosing the Marathon interest increases the chances that your message will reach consumers who need jogging shoes.
Moreover, do not overdo it with organic targeting. Not everyone you are looking for may be exposing their interests to the public.
Finally, it's important to be sure that your Facebook post will have a wider audience, that is, people affiliated with the customers you need. For example, Mike's girlfriend could see that he liked your post and might think of giving him that pair of shoes as a birthday present, even though she, personally, is not your target audience at all.
